Tavastia X Vallila! đź’–
Last year Tavastia celebrated its 50th anniversary. Since we could not invite people to the club we decided to bring it to people's homes. We are now launching a Backstage collection together with Vallila Interior, a Nordic design company. The upcoming collection brings an exact replica of the backstage wall to people's homes.
”Tavastia’s backstage has reached an iconic status both in domestic and global music industry and now we have a chance to make it available for anyone. It’s our way of giving back to the people who have supported us all these years”, says Juhani Merimaa, CEO of Tavastia.
The upcoming Backstage collection is a part of our Tavastia Hall of Nature, a project aiming to raise money for the Finnish Natural Heritage Foundation, a non-governmental organization promoting the protection of primeval forests. As a part of this project Tavastia aims not only to raise funds for the foundation but also to purchase and protect our own piece of old primeval forest.
“The collaboration with Vallila Interior was launched as a part of the Tavastia Hall of Nature -project during which we wish to rethink our role in fighting and solving the climate crisis. As a culturally significant venue we strongly believe that our corporate responsible has to be extended beyond the walls of our club”, continues Merimaa.
This is why 10% of the upcoming collections profits are directed to the Hall of Nature -project. The collaboration with Vallila Interior began in late 2020 and the Backstage collection will be available in stores in 2021.